Life Insurance

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Life insurance that fits your real life

Protect income, pay off debt, and build a flexible legacy plan—without the product pressure.

Protect income, pay off debt, and build a flexible legacy—without product pressure

Who this is for
  • Families who need income and mortgage protection
  • Professionals building tax-efficient, flexible long-term value
  • Business owners needing key person, buy-sell, or collateral coverage
What you’ll learn
  • The difference between Term and Permanent (and when to use each)
  • How riders like Chronic/Critical/Terminal Illness and LTC can add flexibility
  • How to layer coverage over time as needs change
The basics
  • Term (pure protection): Affordable coverage for a specific period (10–40 years). Great for income/mortgage protection and young families.
  • Permanent (protection + potential cash value): Offers lifelong coverage with a savings component. Useful for legacy, liquidity, or long-term planning.
  • Riders: Options like chronic/critical illness, LTC, waiver of premium—chosen based on goals and budget.
Our process
  • Discovery: goals, debts, family needs, timeline, budget
  • Education: term vs. permanent, riders, layering strategy
  • Comparison: multi-carrier illustrations side-by-side
  • Implementation: paperwork, underwriting, placement
  • Annual Review: adjust coverage as life changes
Planning examples
  • Young Family: 30-yr term for income + small permanent for future flexibility
  • Late 40s Professional: 20-yr term to retirement + supplemental permanent cash value
  • Business Partners: Cross-purchase term + optional permanent for succession

Compliance strip

“We do not provide tax or legal advice. Consult your professional advisors. Product features, benefits, underwriting, and availability vary by state and carrier. Past performance is not indicative of future results.”

Start with clarity, not pressure

FAQs

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How much life insurance do I need?

A common starting point is 10–15× income, then adjust for debts, savings, and goals.

Term vs. permanent—what’s the difference?

Term covers a set period at lower cost; permanent aims for lifetime coverage with potential cash value.

  • Can I mix term and permanent?

Yes. Many layer a larger term for income/mortgage plus a smaller permanent policy for flexibility/legacy.

  • What riders should I consider?

Common options include chronic/critical/terminal illness, LTC (where available), waiver of premium, and child riders—chosen by need and budget.

  • Will I need a medical exam?

Sometimes. Age, amount, and health determine if labs are required or if accelerated underwriting applies.

  • How long does underwriting take?

Anywhere from a few days to several weeks depending on requirements and medical records.

  • Can I convert term to permanent later?

Often yes, within the policy’s conversion window and rules.

  • How are premiums determined?

Age, health, lifestyle, coverage amount, and type of policy.

  • Can I get coverage if I have health conditions?

Usually there are options. We’ll shop multiple carriers to find the best fit.

  • What happens if I miss a payment?

Policies include a grace period. Contact us/carrier immediately to avoid lapse.