Positioning (Strong but compliant)
Variable Universal Life (VUL) is designed for clients who want permanent life insurance combined with market-based growth potential and who understand investment risk.
How VUL Works
- Permanent life insurance
- Cash value invested in subaccounts
- Market exposure with upside and downside
- Flexible premium structure (subject to policy rules)
Why Clients Implement VUL
- Long-term protection
- Market-linked accumulation
- Advanced planning for high-income earners
- Business or executive planning
- Legacy and estate coordination
Risks & Tradeoffs
- Market losses possible
- Policy fees and subaccount expenses apply
- Poor funding can cause lapse
- Loans reduce cash value and death benefit
- Ongoing management is required
Compliance Statement:
Variable Universal Life is a security and involves investment risk, including loss of principal.